Find the ideal freelance Quantitative Insight Manager with zoulloo

Definition of the Quantitative Insight Manager role

A freelance Quantitative Insight Manager is an expert in quantitative research and data analysis, covering a broad range of marketing topics, from market assessment and brand tracking to innovation and communication optimisation. This professional masters quantitative methodologies such as surveys, panels and desk research. Increasingly, quantitative specialists also upskill in data analytics to handle diverse datasets and collaborate effectively with data experts.

Typical tasks and responsibilities

This professional contributes to multiple stages of the data analysis process. Typical tasks include:

• Designing quantitative studies: defining questionnaires, selecting samples and methodologies adapted to business needs.
• Data collection: implementing surveys and digital analytics via dedicated tools (access panels, CATI, consumer or retailer panels).
• Data processing: cleaning, structuring and validating datasets.
• Statistical analysis: conducting statistical tests, regressions or factor analyses to identify trends and correlations.
• Reporting and recommendations: delivering dashboards or presentations summarising findings to guide strategic decisions.

Example projects handled by freelance Quantitative Insight Managers

Advertising effectiveness analysis

An e-commerce company wants to measure the impact of its advertising campaigns. The freelancer designs and manages a survey to assess the campaign’s effect on awareness, brand image and purchase intent, while evaluating media plan efficiency.

Consumer trends study 

A retail brand seeks to understand post-COVID purchasing habits. The freelancer collects data via online surveys and conducts in-depth analysis to detect behavioural shifts and emerging consumption patterns.

Pricing optimisation

A digital-services startup wants to refine its pricing strategy. The freelancer carries out a conjoint or trade-off analysis to determine the best price-to-service balance.

Customer segmentation

A B2B company wants to personalise its offer. The expert designs a segmentation study using demographic and attitudinal data to build customer personas and define targeted marketing and communication strategies.

How to brief a freelance Quantitative Insight Manager effectively

To ensure a successful collaboration with this freelance expert, a clear and detailed brief is essential. Include the following points:

• Context and objectives: outline strategic goals (e.g. identifying customer segments, measuring campaign effectiveness) and the project scope (innovation, brand management, etc.).
• Data sources: describe existing or planned data collection methods.
• Key Performance Indicators (KPIs): specify the metrics to be measured or produced.• Constraints and deadlines: define expected deliverables (reports, dashboards, presentations) and timing.
• Internal team: indicate stakeholders involved to ensure smooth collaboration.
• Collaboration mode: clarify working arrangements, full-time or part-time, remote or on-site, integrated within a team.

What training is required to become a Quantitative Insight Manager ?

These professionals generally hold a solid academic background in business, sociology or statistics, sometimes complemented by data-related training. Common pathways include:

• Business school (Master’s level): a strong foundation for understanding markets, consumer behaviour and data management.
• Master’s degree in Market Research or Quantitative Analysis: specialising in statistical and methodological techniques for market research.
• Professional experience: managing projects in-house or as a freelancer provides valuable hands-on expertise.

Find a freelance Quantitative Insight Manager with zoulloo

At zoulloo, our in-depth understanding of market research enables us to identify the exact skills required for your quantitative projects. Through our platform, we select top-tier freelancers capable of helping you understand your markets and customers, and turning data into actionable insights. With a rigorous selection process combining human and technological expertise, zoulloo connects you with experts perfectly suited to your needs.

The zoulloo community brings together market research and data professionals, encouraging collaboration across disciplines and fostering data-driven innovation.