Find the ideal freelance Insight Manager with zoulloo

Definition of the Insight Manager role

A freelance Insight Manager is a market research expert who works on projects using multiple data sources: surveys, qualitative studies, and social insights, to transform information into actionable decisions. They help organisations better understand their markets, customers, and performance, guiding both tactical and strategic decisions. Combining analytical thinking and experience, this professional plays a pivotal role by merging data analysis, market research, and marketing strategy expertise.

Typical tasks and responsibilities

The work of this expert spans a wide range of responsibilities related to data analysis and strategy. Regular tasks include:

• Consumer data analysis: identifying behaviours, preferences, and expectations to reveal growth opportunities.
• Market research: designing, conducting, and interpreting quantitative and qualitative studies.
• Performance monitoring: evaluating marketing campaign results and commercial actions to generate recommendations.
• Strategic reporting: presenting data in clear, visual formats to support decision-making.
• Cross-team coordination: collaborating with marketing, product, and business teams to align actions with company goals.

Example projects handled by freelance Insight Managers

Consumer segmentation study

A fashion company wants to refine its marketing strategy by better understanding its customer segments. The freelancer analyses CRM data and conducts qualitative surveys to build detailed buyer personas, fuelling both marketing and innovation strategies.

Product performance analysis

A tech startup launches a new mobile app and wants to understand why certain features are underperforming. The expert analyses user feedback and usage data to deliver actionable improvement recommendations.

Competitive benchmarking

A retail brand aims to stand out in a crowded market. The freelancer conducts an in-depth market study, benchmarking competitors through quantitative research and desk analysis to identify differentiating opportunities.

Monitoring key performance indicators

A B2B company wants to make better use of its commercial KPIs. The freelancer designs a custom dashboard and trains teams to interpret it, enabling faster and more informed decisions.

How to brief your freelance Insight Manager effectively

To ensure effective collaboration with your Insight Manager, a clear and detailed brief is essential. Include the following elements:

• Company context and objectives: describe your business, challenges, and strategic goals.
• Available data: share information sources (CRM, market studies, internal databases, etc.).
• Key questions: specify the insights you seek (e.g. consumer expectations, product launch strategy).
• Deliverables and deadlines: outline reporting, dashboards, and timing requirements.
• Key stakeholders: identify the teams that will collaborate with the expert.
• Collaboration mode: specify if the mission is full-time, part-time, remote, or on-site.

What training is required to become an Insight Manager?

Several academic and professional paths lead to this career:

• Business school: a degree in management, economics, or marketing (Bachelor’s or Master’s level).
• Market research specialisation: postgraduate programmes or certifications in market studies, statistics, or applied sociology.
• Social sciences or economics: foundational studies that help understand market mechanisms and consumer behaviour.
• Data analytics training: practical skills in data processing and analysis, using tools like Google Analytics or Power BI.
• Professional experience: working in marketing, product, or strategy teams builds the applied understanding necessary for this role.‍

Find a freelance Insight Manager with zoulloo

At zoulloo, we make it easy to access top talent. Our platform connects you with the best freelance Insight Managers who help you understand your market and customers, turning insights into actionable strategies. With a rigorous selection process combining human expertise and technology, zoulloo ensures perfect alignment between your needs and our experts’ skills.

The community’s mix of market research and data professionals fosters collaboration and dialogue between insight and data-driven teams.