Find the ideal freelance Web Analyst with zoulloo

Definition of the freelance Web Analyst role

A freelance Web Analyst is a web analytics consultant specialising in analysing data generated by a company’s digital platforms. They use analytics tools and tracking solutions to evaluate the performance of websites, mobile apps and marketing campaigns. Their role is to optimise digital marketing and e-commerce strategies, improve ROI and provide a deeper understanding of user behaviour.

Typical tasks and responsibilities

This expert stands out for their mastery of analytics tools and their ability to turn data into actionable insights. Their main missions include:

• Digital performance analysis: evaluating key metrics such as conversion rate, traffic generation and user behaviour using tools like Google Analytics or Adobe.
• Advertising campaign optimisation: collaborating with marketing and media-buying teams to maximise campaign impact.
• Data reporting and visualisation: creating intuitive dashboards for Product Managers, Community Managers and other stakeholders.
• Cross-team collaboration: supporting product and marketing teams to integrate data-driven insights into development and optimisation projects.

Example projects handled by freelance Web Analysts

E-commerce conversion optimisation

An online retail company wants to increase its conversion rate. The freelance Web Analyst analyses behavioural data and proposes UX and funnel optimisations based on user interactions.

Advertising campaign tracking improvement

A mobile app startup wants to measure the effectiveness of its paid campaigns. The freelancer configures precise tracking via GTM, analyses performance by audience segment and recommends strategic adjustments.

Implementation of a tagging plan

A B2B traffic manager wants to structure data collection on a newly redesigned website. The Web Analyst defines a clear tagging plan and implements it via Google Tag Manager to centralise tracking and reporting.

Building dashboards for internal teams

A SaaS company commissions a Web Analyst to develop interactive dashboards that consolidate key KPIs for Product Managers and track digital marketing campaigns.

How to brief a freelance Web Analyst effectively

A clear and structured brief is key to ensuring the freelancer delivers results aligned with your expectations. Include the following:

• Context and objectives: describe your business, goals and specific needs (e.g. improving conversion rates, traffic analysis).
• Available data: outline the analytics tools already in use (e.g. Google Analytics, Google Ads, or others).
• Key KPIs: specify the metrics that matter most to your project (e.g. conversion rate, bounce rate).
• Team members involved: list the main contacts such as traffic managers, community managers or product managers.
• Collaboration mode: specify whether the project is full-time, part-time, remote or on-site, and how it integrates with internal teams.
• Timelines and deliverables: set clear deadlines and expectations for outcomes.

What training is required to become a Web Analyst?

There are several educational paths to becoming a Web Analyst:

• Digital marketing studies: build a solid foundation in web analytics and marketing fundamentals.
• Data analysis or data science training: develop advanced data manipulation and visualisation skills.
• Google certifications: earn credentials such as Google Analytics Individual Qualification (GAIQ) or Google Tag Manager (GTM) certifications to enhance technical credibility.
• Practical experience: working on real-world projects, either as a community manager or within a marketing team, helps develop hands-on expertise.

Find a freelance Web Analyst with zoulloo

At zoulloo, our mission is to connect companies with top-tier freelance Web Analysts. Through a rigorous selection and qualification process, we identify the most suitable talents for your specific needs.

The zoulloo community brings together experts in market research and data, providing access to professionals who are open to cross-disciplinary collaboration, from marketing to analytics, for a holistic approach to digital performance.